Culture-jamming is a way used to subvert media culture and its mainstream institutions such as corporate advertising. It is also a form of subvertising and sometimes changes mass media to be satirical or ironic towards itself. Culture jams use memes a lot to set off verbal associations as well as others to impact the viewers. All of this is in hopes to spark questions about the political assumptions in commercial culture. As a tool for activism, I think it is great because it gets people thinking and wanting to help the community or the environment more. One example I read about cultural jamming was a commercial about how Americans eat and buy almost thirty times more food than someone in India or China. I think this can really impact people because they don’t think about how tons of people out there are hungry and don’t eat on a daily basis like we do. This commercial makes them think and want to take a stand and do something for others. The commercial hopes to get the people engaged in the world and get people out to do something positive for others.
It’s
pretty easy to get the advertising and cultural jamming out to the public
because of all the mass media. Information is so easy to get a hold of because
of all the technology such as your computer and phone. Advertisements of
cultural jamming like posters and memes can all be viewed just about anywhere. This
is helpful to them because it gets their message out.
These are a couple videos I found showing cultural jamming. The
first one is my favorite because it shows all these false advertisements of McDonalds
and how it looks all harmless and nice. However, the next few clips show
obesity all over America and the harmful effects of fast food. There are a few
clips from the movie Super-size Me
included which are also interesting.
http://www.youtube.com/watch?v=7cjBhc3CZPE
http://www.youtube.com/watch?v=gR5gEy3HkzE
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